I. Locality Brought Forth Local Hero Singapore is a celebration of locality, of mom-and-pop shops and humble stalls turned veritable culinary institutions through hard work, perseverance, and innovation. II. Humble Heroes We were responsible for crafting the identity of the multiple sub-brands under Local Hero Singapore, and it was important to us that the tone...
I. Nurtured by Earth Earthlings is a ‘plant food’ brand for the aesthetic-attracted, modern consumer. II. Compost made stylish Drawing from the myriad of shapes and colours found naturally in fauna and flora, Earthlings’ branding is vibrant and youthful in both tone and design. The playful visual elements consistent throughout is fun and approachable, helping...
I. Simplicity and Refinement Shiro Tea is a uniquely artisanal bubble tea offering which uses bases of fine Japanese teas and spirits. Eschewing all fanciful frills and gimmicks, Shiro Tea follows in the traditional Japanese ideal of simplicity and refinement, with a focus on using fresh, premium ingredients and enhancing natural flavours to the furthest...
I. Embrace Your True Beauty Sólphilos simply means loving the sun. The sun represents radiance, warmth and clarity. These properties inspired Sólphilos’ philosophy of beauty, is to be able to radiate with confidence, wherever you are. We believe that beauty is all about bringing out the glow, from inside out. II. Celebrate Radiance Keeping with...
I. A Local Classic Lulu’s Char Koay Teow specialises in char koay teow , a classic and well-loved Malaysian dish close to the hearts of many. Abiding by a recipe that has been passed down for generations within the family of the eponymous Lulu herself, it is a taste reminiscent of home. II. Recipe from...
I. Convenience and Accessibility Rayfarm is a vending machine supplier that aims to offer something a cut above the run-of-the-mill vending machines. The art direction revolved around one simple objective: a corporate but contemporary brand that appeals to everyday consumers. II. Harvesting Happiness within Reach The complementary brand colours lends the brand a youthful and...