Branding

Sólphilos

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Job Scope

Brand Identity

Packaging Design

Content Creation

Photography

Year

2019

Social

@solphilos.malaysia

Photographer

Andy Tan

I. Embrace Your True Beauty

Sólphilos simply means loving the sun. The sun represents radiance, warmth and clarity. These properties inspired Sólphilos’ philosophy of beauty, is to be able to radiate with confidence, wherever you are. We believe that beauty is all about bringing out the glow, from inside out.

II. Celebrate Radiance

Keeping with the theme of sun-loving, the colour palette was kept warm and summer-like; done in shades of peach, pinks, and gold, the overall design is evocative of a beautiful sunrise or sunset, thus tying back to the sun whilst achieving a soft and feminine appearance.

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