Branding
Lulu’s Char Koay Teow
Job Scope
Brand Identity
Store Signage
Brand Collaterals
Photography
Year
2019
Social
Photographer
TW Freeman
A Local Classic
Lulu’s Char Koay Teow specialises in char koay teow , a classic and well-loved Malaysian dish close to the hearts of many. Abiding by a recipe that has been passed down for generations within the family of the eponymous Lulu herself, it is a taste reminiscent of home.
II.
Recipe from the Heart
The branding for Lulu’s was designed to evoke that same sense of homeliness and nostalgia. Lulu is stylised as a mascot, giving the brand a familiar and comforting face. Paired with a bright, pop-like colour palette, the result is a feeling as warm and inviting as a home-cooked meal made by grandma.
