Branding
Shiro Tea
Job Scope
Brand Identity
Brand Collaterals
Year
2020
Simplicity and Refinement
Shiro Tea is a uniquely artisanal bubble tea offering which uses bases of fine Japanese teas and spirits. Eschewing all fanciful frills and gimmicks, Shiro Tea follows in the traditional Japanese ideal of simplicity and refinement, with a focus on using fresh, premium ingredients and enhancing natural flavours to the furthest level.
II.
Less is More
This 'less is more' approach is reflected in a clean, muted colour palette of light neutrals, which evoke the purity and stillness of a traditional Japanese tea house, in addition to minimalistic Zen-like motifs, creating an impression that, much like Shiro Tea’s offerings, is beautiful in its simplicity.
