Branding
Rayfarm
Job Scope
Brand Identity
Product Visualisation
Year
2020
Convenience and Accessibility
Rayfarm is a vending machine supplier that aims to offer something a cut above the run-of-the-mill vending machines.
The art direction revolved around one simple objective: a corporate but contemporary brand that appeals to everyday consumers.
II.
Harvesting Happiness within Reach
The complementary brand colours lends the brand a youthful and approachable look; in addition to cleverly providing a sharp contrast of the vending machines against most commercial and pedestrian backdrops, thus ensuring that the eyes of passersby will take note of Rayfarm’s machines.
