Branding
Local Hero Singapore
Job Scope
Sub-brands Identity
Brand Collaterals
Signage Design
Year
2020
Social
Locality Brought Forth
Local Hero Singapore is a celebration of locality, of mom-and-pop shops and humble stalls turned veritable culinary institutions through hard work, perseverance, and innovation.
II.
Humble Heroes
We were responsible for crafting the identity of the multiple sub-brands under Local Hero Singapore, and it was important to us that the tone and design of the branding direction reflected the pride of the names being represented under the Local Hero Singapore brand. Because of the concept of local ‘heroes’, we elected to design the logos of the sub-brands in the style of crests and emblems, bringing to mind heroic knights and fabled houses of old.
